Spanish translations are in demand both internationally and locally. It is very easy to analyze why:

Did you know that  more than 460 million people speak Spanish as a native language? Which makes it second on the lists of languages by the number of native speakers. Furthermore it is the fourth-most well-known language around the world, with more than 540 million spanish speakers. Spanish is also the official language of about 40 countries as well as key international organizations. 

Online, Spanish is the third-most spoken language for web content and comes among the top 10 languages used for mobile app localization. 

So, will you now agree to the massive importance of Spanish translation?

Spanish vs. other languages

When choosing a language to put on your website, you should look at the number of people you can reach by using that language. In other words, translating into a language with fewer speakers is not the same as translating into a language that is in the top 3. That is why we are going to argue why Spanish is among the chosen ones.

Number of global speakers

It is very important to look at how many people speak that language globally. That is, we have to take into account how many people can reach your content if you put it in a certain language. Many languages have gone viral in terms of their use because they are used in many countries. In the image below, we can see that Spanish is a language used by 534 million people. A sufficiently high number to be attractive.

global speakers

Native speakers of the language

Although the previous figure was very relevant, it is a figure that should be studied together with this one. That is why we are now looking at the number of native speakers of the language. A native speaker is a person who “learned to speak the language of the place where he/she was born as a child instead of learning it as a foreign language”.

native speakers

If we look at the image above we can see that the majority of Spanish speakers are native speakers, which means that their searches are most likely to be in Spanish. They will feel more comfortable in this language.

The only language that surpasses Spanish is Mandarin Chinese. On the other hand, we can see that English has moved up to third place in terms of native speakers. This means that 2 out of 3 people who know English are not native speakers. They may consume content in English, but it is possible that it is not their first choice.

Reach more people

According to a study by the European Commission, 90% of Europeans visit websites in their mother tongue, while 43% of them buy products or services on websites only if they are offered in their mother tongue.

Furthermore, according to The Consumer Barometer Survey conducted by Google in 2015, for almost 34% of Chinese visitors to international e-commerce sites, the lack of translation in their language is a barrier to buying online.

Specifically, for a potential customer to decide to make a purchase on a website, several conditions must be met. It may be that they have the financial capacity to make the purchase, that they like the brand or that they are interested in the product. The need to meet several conditions reduces the breadth of the objective. Therefore, language should not be a barrier to converting your potential customers into real customers.

Search Engines and SEO – Not Just for English Speaking Websites

By having your content in two languages (or more), you’ll not only make long-lasting impressions and connections, but you’ll also appeal to search engines.

Key search engines like Google, are developing the capacity to run searches in other languages too. Having pages of your site available in Spanish will give you an edge over the ones that don’t. This means that the possibilities of your business reaching the top of the search engine results pages will become exponentially larger. 

And what greater way to get rid of repetitive copy than having content that conveys your message in a different language?

The letter of introduction to your business is your website. It is where you make the first impact on your future client and create the first impression of your company. That is why we consider it a necessity to make it as easy as possible for the customer to navigate your website. One of these needs is language. 

Building Trust and Brand Recognition

Taking the time to craft well-informed content makes your company credible and trustworthy. As a business, you want to make sure that the content on your website connects with your audience in every way possible — you want to get everything right. From understanding the culture, statistics and trends to the facts and everything else in between, you must know your target buyer’s persona that belongs to the Spanish language. 

Once you start publishing high quality content in a language different from yours, you’ll be recognized as an entity that has an interest in connecting with broader audiences on a deeper level.

Potential customers feel more comfortable getting involved with companies that take the time to learn and speak their languages. If they have to do all the work to try and understand you, they’ll be less likely to buy your product.

Show them that you care and they’ll stick with you. 

Competitive advantage

In many cases, it is difficult to generate competitive advantages in terms of product or simply to attract customers because of those competitive advantages. The competitive advantages of your product can give you benefits when the product is more established. This means that at a time of product introduction it is essential that you have the ability to cater to people with different language needs. If we go to tools such as SaaS, having the application in a language such as Spanish will generate great expansion opportunities.

Low investment for high returns

Translating a website into Spanish does not require a large investment. You simply need to find the right translation agency to get a good translation and localisation of your website.
This means that it is not enough just to translate. You need to make sure that the company that does the translation knows the jargon of the area where you want to run your business.
The investment will be minimal compared to the benefits it can bring you if you execute it well.

Social Media Values

Since social media is an important part of marketing strategies, Spanish translations for these platforms is crucial. With around 377 million people communicating in Spanish on social media, it ranks second in the widely spoken languages on social media networks. There is huge Spanish translation importance in the world. As an example of the use of Spanish in these platforms, 73% of people use Facebook, and almost half of them consider it to be a platform to share thoughts and information about brands.

Plus, 31% of Instagram’s 13.1 million Spanish-speaking users consider Instagram accounts that deliver content in Spanish.

Businesses Need To Keep Up With Trends

As businesses work to stay up front of the upward trends of the use of Spanish, their requirement for Spanish translations also continues to increase. Some of the Spanish translations that businesses are considering include:

 Document Translation – Considering the volume of documents a business produces in a day, the most primary areas for Spanish translation is basic document translation. Translations of letters, manuals, handbooks, and many other materials are essential to accommodate Spanish-speaking clients and employees. There are many crucial types of document translation that you can use.

 Medical Translations –As the number of Spanish speakers evolve, their requirement for precisely translated pharmaceutical and medical information also increases. Prominently translating complex terminologies, medication names, instructions, and dosing information is complex, and there is no chance for error. This is mainly important, as trends in healthcare point to more services being delivered virtually.

Marketing Materials Localization – An important aspect of translation is tailoring content to a region, not just a language. Since Spanish is the official language of around 40 countries, marketing materials for a business would require to be customized to every country. By translating content to a region, your business has a chance to grab new customers.

With around 754 million people around the world expected to speak Spanish by 2060, the growth of the language will continue to grow. As such, the need for Spanish translations in businesses will grow in the coming years. To make correct implementation of translation, make sure to know how to choose language agency.

Conclusion

The digital presence of a company is, nowadays, key to its good development. A customer looking for your product must be able to find you in their native language. That is why we ask you a question.
How much would it cost to reach 460,000,000 native speakers?
Cost-effectively reach that number by translating your website or content into Spanish.
Talk to us if you need advice.

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